Nowadays there are lot's of way to marketing an ICO, As there are so many ICO coming everymonth and main moto of an ICO to collect fund from investors for their R&D(Research and development) and some time to scam people hence marketing is the main step to gain attention of an investor whether their project strong or not, And an investor always want profit from his investment and most of ICO having not a good project value but they are act like popular and gain their followers through airdrop event but good project also pull attention with an airdrop event because good project or bad project both seek of investment. Where with smart drop a project donate it's token to only interested people. Let's discuss both of the terms separately
Airdrop:
In short, In airdrop event an ICO share some of his tokens with people equaly with exchange of some tasks like share, follow, join etc. Or you can say this a marketing strategies where ICO reach it's potential investors, It helps to grow its community easily which can amaze investor, and when more token holder will be there in the network the transfer their token to each other or to exchange hence network start to run Etc, Some time good project's airdrop make people rich i.e hydrogen and ontology I personally sold hydrogen for 1000$, This airdrop strategies will be growing day by day and if you want to know airdrop updates of every month then sign up for email notification.
Smart-drop:
An ICO distributes some of its tokens among all community members who following that project from a long time and that ICO team announce this like surprise. After the announcement, no one can able to join the event. An ICO mostly announces smart-drop after successful collection of initial funds from the outside partnership and now no need to sell token. i.e dFINITY ICO
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